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Apple Pay and Google Pay are preparing to launch in Uzbekistan

The president's press service announced plans to launch Apple Pay and Google Pay following Mirziyoyev's meeting with American companies.

Why is this important

Apple Pay and Google Pay are the largest mobile payment systems, and the launch will simplify payments for foreign tourists and Uzbeks with iPhones/Android. Tourists will be able to pay by phone without exchanging currency or withdrawing cash. Uzbeks will have access to contactless payments (NFC) — convenience, security. Competition with Click, Payme, Uzum is an incentive to improve services.

What happened

  • The president’s press service announced plans to launch Apple Pay, Google Pay after the meeting on November 6;
  • As early as October 2024, the government instructed to negotiate with Alipay, Apple Pay, Google Pay, PayPal, and Unipay.

Why Apple Pay and Google Pay

  • For tourists: 2+ million tourists per year (Russia, Kazakhstan, China, Europe) will be able to pay by phone without currency exchange, cash withdrawal, and commissions.
  • For Uzbeks: access to contactless payments (NFC) – convenience (no card needed), security (no risk of card loss).
  • For business: attracting tourists, simplifying payments, increasing turnover.
  • For the economy: growth of non-cash payments, reduction of shadow turnover, increasing transparency.

Technical requirements

  • NFC terminals: stores, restaurants, and taxis must install NFC terminals for contactless payments.
  • Integration with banks: Uzbek banks must integrate their cards into Apple Pay, Google Pay.
  • CB regulation: The CB must approve the launch, establish rules, and license operators.

Other systems

  • Alipay: Chinese payment system — for Chinese tourists (the largest flow).
  • PayPal: an international online payment system for e-commerce.

Context

  • October 2024: The government approved measures to effectively utilize tourism potential, including negotiations with international payment systems.
  • Tourism: 2+ million tourists per year, revenue $1+ billion. Apple Pay, Google Pay will simplify payments and increase the attractiveness of Uzbekistan.
  • Cashless payments: grow by 50-60% annually due to digitalization, ban on cash in buses, growth of e-commerce.
  • Contradiction with Apple: the press service mentioned Apple Pay, but Apple did not participate in the meeting — it is unclear how the launch is planned.
  • NFC Terminals: Most terminals in Uzbekistan do not support NFC — infrastructure needs to be modernized.

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