Why is this important
The search for a sponsor determines the club’s financial stability and its participation in international leagues. This affects the level of competition, player development, and the preparation of the national team. The choice of league also influences costs and sporting results. Attracting foreign companies may expand the club’s commercial opportunities.
What happened
- Humo is seeking an anchor sponsor and is considering the possibility of attracting Russian companies, said Bahodir Gafurov, Vice President of the Uzbekistan Hockey Federation.
- When selecting partners, the club takes into account restrictions related to sanctions lists.
- Potential sponsors from Uzbekistan and Kazakhstan are also being considered.
Numbers and facts
- The club is in the process of searching for one or more anchor sponsors to finance its activities.
- Potential partners include companies from Russia, Uzbekistan, and Kazakhstan.
- A key condition for cooperation is that the companies or their owners are not included in sanctions lists.
- Financial considerations are viewed as the main factor in decision-making regarding partnerships and the club’s further development.
Context
- For the club, this is a matter of building a financial model and choosing a sustainable source of funding.
- Potential sponsors gain access to two markets — Uzbekistan and Kazakhstan.
- For the national team, it is important to maintain competitive-level match practice through participation in a foreign league.
- Overall, the decision will determine the future development of hockey in the country and the team’s level.
