Why is this important
Burger King is a global brand, and its entry into Uzbekistan signals a growing market attractiveness for international networks.
What happened
- Burger King will open in a month or a month and a half;
- Three restaurants in Tashkent: Tashkent City Mall, Seoul Mun, Alpomish (Beruni metro).
Franchise
- Franchisor: Moscow — Burger King Uzbekistan operates through a Russian franchise.
- Burgerhouse LLC: established to manage restaurants in Uzbekistan.
- Training: administrative and managerial personnel (director, managers) are trained in Moscow.
Competition
- KFC: fast food leader in Uzbekistan (more than 20 restaurants in Tashkent).
- Hardee’s: an American network, several establishments.
- Local brands: Evos (Uzbek burgers).
- Burger King is a global brand, competition will reduce prices and improve quality.
Market potential
- Population: 35+ million, 60% under 30 — young people love fast food.
- Middle class: rising due to salary growth (+19%), demand for fast food is increasing.
- Tashkent: 3+ million population, high demand for fast food.
- Expansion: “from year to year, we will open restaurants throughout Uzbekistan” — plans for Samarkand, Bukhara, Andijan, Fergana.
Context
- Fast food is growing: thanks to urbanization (60% of the urban population), rising incomes (+19% of salaries), and a Western lifestyle.
- KFC dominates: 20+ restaurants in Tashkent, Burger King is the main competitor.
- Franchise through Moscow: Russian franchisor manages Burger King in the CIS (Russia, Kazakhstan, now Uzbekistan).
- Regional hub: if Tashkent receives a license for Central Asia, it will become a base for Kazakhstan, Kyrgyzstan, Tajikistan.
