Why is this important
Violation of advertising legislation can undermine consumer trust in the brand and complicate the company’s work in marketing. The tightening of control over advertising means shows that the regulator is becoming less tolerant of unreliable information.
The fine serves as a warning for all businesses that use marketing on social networks — formulations and promises must comply with the law.
What happened
- The inspection revealed that 1Fit’s social media advertisements used phrases that the Committee deemed exaggerated or misleading.
- A special commission initiated a case, and a financial fine was imposed based on the results.
- The company has been instructed to eliminate violations and not to repeat them in the future. In case of disagreement — the right to appeal the decision through the Appeals Council of the Committee or the court.
Context
This is not the first time advertisers have been fined for inaccurate advertising: the Committee had previously identified violations in the advertising of dietary supplements and bank services. The 1Fit startup is actively promoting in the Uzbekistan market, and this step by the regulator could become a significant precedent for the entire segment of fitness services and startups.
