Why is this important
The arrival of the global brand confirms the growing interest of foreign companies in the Uzbek market and the shift in the FMCG/HoReCa paradigm. Large-scale plans (70+ points in 5 years) signal serious investments and confidence in the potential of consumer demand in Uzbekistan. The success of this project can stimulate the entry of other international brands, accelerating competition and the development of the sector.
Key facts
- Krispy Kreme will enter Uzbekistan in partnership with Food Town Logistics‐Group, LLC, which has received an exclusive franchise across the country.
- The first point will open in Tashkent, in the Alfraganus Mall shopping center.
- The official Instagram page of Krispy Kreme Uzbekistan has already been published, confirming the presence of the brand.
Context
Krispy Kreme was founded in 1937 in the USA and is currently represented in “more than” 30 countries worldwide. In Uzbekistan, the demand for high-quality international HoReCa and food retail formats is growing, and the arrival of such a global brand is part of this trend. Launching a new shopping center and actively developing the network can contribute to changing consumer expectations and increasing competition among local brands.
However, expanding to 70 points in 5 years is an ambitious task: logistics, quality, brand reputation, personnel resources, and menu adaptation to the market will be required.
