Why is this important
The presence of a local representative office will accelerate interaction with regulatory bodies, increase transparency in the advertising and content market, and stimulate the growth of the digital economy and creators.
What happened
On October 7, the NAPP met with the Meta delegation to discuss the opening of an official office in Uzbekistan.
Negotiation topics:
- Content monetization and digital creator support
- Combating advertising fraud and improving site transparency
Meta is already a major taxpayer in Uzbekistan: in the first half of the year, foreign internet companies paid 78.2 billion soums to the budget, of which 22.58 billion was from Meta. The parties agreed to continue work in specific areas of cooperation.
What they say
The NAPP reports that Meta’s “prospects for opening a representative office” and cooperation in digital security and advertising were discussed. The publications emphasize that Meta’s office will facilitate the review of user complaints, speed up communication with authorities, and improve the quality of support for creators.
Context
Online platforms in Uzbekistan are already subject to taxation: foreign companies pay significant sums for digital service taxation services. Previously, Meta operated in the country through remote structures. The transition to a local office is part of the global trend towards greater responsibility and local presence of international technology companies.
For the creator market, this could mean more fair monetization schemes and direct support from the platform.
