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Mirziyoyev approved restrictions on the advertising of breast milk substitutes

The President approved initiatives to limit the advertising of breast milk substitutes and to tighten control over the circulation of baby food.

Why is this important

The decision is aimed at increasing the level of breastfeeding in accordance with WHO recommendations. Strengthening the regulation of the market for breast milk substitutes reflects the course towards improving children’s health in Uzbekistan. The tightening of standards will affect producers and importers of baby food.

What happened

  • On September 19, the president reviewed the report on improving the healthcare system.
  • The draft National Program for Supporting Breastfeeding until 2030 has been approved.
  • It is proposed to limit the advertising of breast milk substitutes through legislative amendments.
  • Будут ужесточены стандарты производства, хранения, продажи и импорта детских продуктов.
  • WHO and UNICEF initiatives are being implemented: “10 steps towards successful breastfeeding” and others.
  • Medical personnel will be trained on breastfeeding support topics.
  • Informational programs are planned for pregnant and breastfeeding women.

Context

WHO recommends that at least 70% of children under 6 months of age be exclusively breastfed — in Uzbekistan, this figure is still lower. Replacing breast milk with baby food without medical indications increases the risk to the child’s health.

Approval of restrictions is part of a broader healthcare reform and increased focus on prevention and children’s health.

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