Do you want your brand to confidently take a leading position in the market? Interested in how to increase sales, enhance recognition, and build true brand loyalty? Do you think about what marketing tools and creative approaches are working today — and what awaits us tomorrow? Or perhaps you’re looking for new partners, insights, and inspiration for a large-scale breakthrough?
Then TAF!25 — the largest advertising and marketing event in Central Asia — is exactly what you need! Here you will gain real knowledge, proven cases, access to the best experts, and fully immerse yourself in the world of advertising.
On October 11-12, 2025, the Seventh Tashkent International TAF!25 Advertising Festival will be held in Tashkent, featuring an international advertising conference, an exhibition, an award ceremony, and master classes that will open up new horizons in marketing and creativity.
Why is it beneficial for you to participate in the TAF!25 festival this year?
- Exclusive access to knowledge and trends that work now and will be relevant tomorrow;
- The opportunity to personally meet leading experts and market leaders from Uzbekistan, Russia, Kazakhstan, Europe, and Asia;
- Immersion in the best cases and real success stories that will inspire you to your own projects;
- Developing business connections and partnerships that can take your business or career to a new level.
Who will benefit from the festival?
- Business owners who want to grow and compete at the international level.
- Managers of companies and marketing departments striving to implement innovations.
- For marketers and advertising agency employees who want to be at the center of the industry’s events.
- Freelancers seeking to develop and expand their client base;
- To everyone interested in the advertising industry.
Program and format
October 11 — an international conference and exhibition “Advertisement of the Year” in the picture of Anhor Park, where the best works and innovations of leading brands and agencies will be showcased.
Tonight, there will be a solemn award ceremony for the winners of the TAF!25 competition in 35 nominations — an excellent opportunity to meet the leaders and exchange experiences. Entrance to the award ceremony from 17:00 is free!
October 12 — two intensive master classes from top experts in branding and education, which will help you quickly apply new knowledge in practice.
Мастер-класс в рамках TAF!25 от международной школы mads
“How we come up with ideas and how to maintain creativity”
📅 October 12 |📍ISFT
🧭 10:00 – 14:00
🎟 Tickets and program
Speaker Maxim Ponomarev, co-founder of Friends Moscow and mads. In the marketing communications industry since 2004. Before Friends, he worked at McCann Moscow and BBDO Russia.
Worked with brands such as: Google, Adrenaline Rush, Yota, Epica, Airplane Plus, WWF, Post Bank. Winner of 80 awards at Russian and international festivals: Cannes Lions, ADCE, ADCR, Red Apple, Golden Drum and others.
mads is an international school for specialists in advertising, marketing, design, and other creative fields. And also the strongest creative community and career service.
Since 2011, we have been setting trends in the education market in the creative industry and helping to build careers in creativity, marketing, strategy, PR, and management.
Our graduates are pursued by the best companies and agencies around the world.
- 80% of students find employment after the courses, and 15% already during their studies.
- За студентами mads охотятся по всему миру и забирают в топовые агентства: Instinct, BBDO, Leo Burnett, Saatchi & Saatchi, Slava, Possible, Friends и даже R/GA London
- Graduates who regularly win at Russian and international festivals. The students already have 56 awards and 40 shorts.
- More than 500 companies collaborate with mads
- Young Glory Best International Advertising School in 2020
- Best advertising school according to Red Apple for 5 consecutive years.
Master class from the legendary DDVB Branding Agency Internal Branding Kitchen in partnership with Bellissimo Pizza on TAF!25
📅 October 12 |📍ISFT
🧭 10:00 – 18:00
🎟 Tickets and program
Are you ready to work at a branding agency for 1 day?
Go through the entire path of brand creation from scratch: find insight, formulate positioning, develop the name, packaging, and approach to launching the product?
Then come to a master class where strategy is dough, creativity is filling, and the result will be a ready-made brand recipe.
Mini-lectures from creative and art directors, as well as strategy directors, await you.
We will work in teams — “agencies” — and go through the entire cycle of developing a new brand:
— strategy;
— creative concept;
— promotion approach.
As a result, new brands with a well-thought-out foundation, visual image, and vivid promotion ideas will emerge.
А чтобы было интереснее и веселее, после каждого раунда вы будете меняться командами и работать над тремя разными брендами. Именно это даст большую практическую ценность и понимание подхода к брендингу.
TAF!25 Conference Leading Speakers
This year, 7 sections in 4 halls will work simultaneously at the conference, where more than 60 professionals will gather: creative directors, marketers, digital and PR specialists from Uzbekistan, Russia, Kazakhstan, Belarus, Great Britain, Singapore, including sections:
Impact Session
- Muhammad Alinazarov, Head of Marketing and PR at Octobank (Uzbekistan)
- Anna Sapunova, Head of the Bellissimo Pizza Brand Department (Uzbekistan)
- Malika Baratova, Marketing Communications Manager, Bellissimo Pizza (Uzbekistan)
- Chris Rawlinson, founder of 42courses (UK)
- Temur Sa’diy, CEO/Design Director of MA’NO Branding (Uzbekistan)
- Leonid Feygin, Senior Partner of Direct Design Visual Branding (Russia)
- Askhat Uskembayev, founder of the Askhat Uskembayev Creative Courage School (Kazakhstan)
- Maxim Ponomarev, founder of mads, friends moscow (Russia)
- Vlad Sitnikov, founder of beztender.rf, Russia (Russia)
- Louis Paulo Gatti, Executive, Creative Director and Head of Entertainment, White Rabbit Budapest (Hungary)
- Guang Xin Tai, Chief Creative Officer of BBDO Singapore (Singapore)
- Valentin Yelsov, Product owner GEOMOTIVE (Uzbekistan)
- Madina Seysengaliyeva, Yandex Ads Director for Central Asia (Kazakhstan)
- Elena Gorbacheva, co-founder, general producer of the international festival bema! — Best Experience Marketing Awards, co-founder of the Communication Group of MarketEmotion Group companies
- Ilya Gorbachev, co-founder of the international festival bema! — Best Experience Marketing Awards, co-founder of the communication group of companies MarketEmotion Group (Russia)
Branding & Design Section
- Maxim Tuzhakayev, Creative Director of the “Identics” direction, DDVB Branding Agency (Russia)
- Maria Kruglaya, Strategy Director, DDVB Branding Agency (Russia)
- Kermen Manjieva, international expert on strategic communications and cultural codes, CEO of the Smell Terra perfume brand (Russia)
- Zakir Kholmatov, Art Director of MA’NO Branding (Uzbekistan)
- Vasiliy Filatov, founder and creative director of the SoundDesigner.PRO agency (Russia)
- Olga Kutovaya, art director and partner of Dotorg branding & digital (Russia)
- David Emukhvari, Development Director of twin3D (Russia)
- Leila Kaymoldanova, BrandForma manager, brand strategist (Kazakhstan)
Creative & Craft Section
- Artem Chely, Creative Director of TDIGroupCA (Belarus)
- Saidakmal Vakhobov, founder of the Qand brand (Uzbekistan)
- Yulia Tushina, Managing Director of GForce KZ (Kazakhstan)
- Dmitry Donik, Strategy Director at the “Voskhod” advertising agency (Russia)
- Guang Xin Tai, Chief Creative Officer of BBDO Singapore (Singapore)
- Nail Muratov, Creative Director of Seed Almaty Agency (Kazakhstan)
- Farrukh Sharif, Creative Director of Synthesis (Uzbekistan)
Digital Communications Section
- Artem Yeremin, Account Director of Wunder Digital (Uzbekistan)
- Nana Mardoyan, Marketing and PR Director of Ipak Yuli Bank (Uzbekistan)
- Igor Kim, CEO of Wunder Digital Agency Uzbekistan (Uzbekistan)
- Timur Bakiyev, CEO of ClickMe & Social Active (Uzbekistan)
- Gabit Manapov, Digital Director Okori Media Group — Part of Dentsu (Uzbekistan)
- Alexander Bulut, Head of CRM&UA | UZUM E-Com (Market&Tezkor) (Uzbekistan)
- Rustam Shakirzyanov, Director of Advertising Agencies in Central Asia Yandex Ads (Kazakhstan)
- Alexander Sidorov, Director of Admixer Advertising (Ukraine)
- Alexey Khainovsky, co-founder of METER (Uzbekistan)
Education Section
- Shaha Saliev, Creative Director of Lokals Marketing (Uzbekistan)
- Anna Silagadze, Head of HR TBC (Uzbekistan)
- Said Nazrillaev, Senior Copywriter of Lokals Marketing (Uzbekistan)
- Alisher Jumaniyazov, co-founder of ALPHA business school, Osnova educational platform and We Digital marketing agency (Uzbekistan)
- Timur Abduraimov, Operating Director (COO) of Space Marketing Agency (Uzbekistan)
- Alexandra Demchenko, Chief Producer of Shoom Production (Uzbekistan)
- Nargiz Kamalova, Co-founder and Managing Partner of Lokals Marketing (Lokals United Holding) (Uzbekistan)
- Farrukh Sharif, Creative Director of Synthesis (Uzbekistan)
- Denis Roman, Creative Director of We Digital (Uzbekistan)
- Aziza Muminova, We Digital strategist, teacher and meaning designer (Uzbekistan)
- Valentina Korobkina, Mano Branding Strategist (Uzbekistan)
Local opportunities Section
- Otabek Sharapov, Head of 605 Agency (Uzbekistan)
- Bekzod Abduvaliyev, founder of Abstract Visuals (Uzbekistan)
- Jamshid Kholikulov, CEO of Fido Studio (Uzbekistan)
- Azizbek Yusufov, Managing Partner of Mirror Management (Worldwide Media) Marketing Communications Agency (Uzbekistan)
- Jahongir Yusupov, CMO Oqtepa Lavash (Uzbekistan)
- Shohrux Nizamutdinov, Managing Partner and Creative Director, FCB Artgroup International Creative Agency (Uzbekistan)
- Azizbek Umaraliyev, Founder & CEO of Space Group (Uzbekistan)
PR and Reputation Section
- Sevil Sakayeva, Managing Partner of the Maslov:tashkent PR Agency (Uzbekistan)
- Alexander Lichtman, founder of the ITCOMMS PR agency (Uzbekistan)
- Dinara Akhmetova, Head of corporate communications, TBC Uzbekistan (Uzbekistan)
- Kanat Nogoybayev, Senior Global Impact Communications Manager at inDrive company (Kazakhstan)
- Galina Sapayeva, Chief Editor of Afisha.uz (Uzbekistan)
- Timur Abdulin, co-founder of Repost.uz / Founder of the Index reputation marketing agency (Uzbekistan)
- Valentina Butnik, Director of External Communications and Reputation Management of “Unitel” LLC (Uzbekistan)
Полный список и программа — taf25.marketing.uz
Диёр Мирзаахмедов, председатель правления Маркетинговой ассоциации Узбекистана, организатор фестиваля TAF!25:
“The Tashkent International Advertising Festival is an annual professional project that not only continues to familiarize participants with the main trends of advertising and marketing, but also offers new formats and activities. So, this year we are holding the conference for the first time in several halls. Once a year, domestic experts have the opportunity to speak and discuss relevant topics. And this year we will have 7 sections in 4 halls and more than 60 speakers. Also, for the first time, AI capabilities for simultaneous interpretation will be used to ensure all participants feel comfortable at the conference. In addition, all festival partners have prepared surprises and gifts for the conference participants. We’ll be glad to see everyone! See you at the festival!”
Hamid Jumayev, Octobank Deputy Chairman of the Board, General Partner of the TAF!25 festival:
“We are proud to be part of such a significant and large-scale event in Uzbekistan. We are a team that makes banking services easier. We have been working in Uzbekistan since 2001, helping those who are doing business, conducting trade, launching startups, and simply wanting a convenient bank. We support those who create something new — for the market of Uzbekistan and the whole world. We are developing international cooperation and are open to partners with whom you can launch useful services, exchange experiences, and create new solutions. At the conference, we will talk about the results of analyzing customer behavior, what is really behind the statistics, and how to use them for business development”.
To get to an international advertising conference, exhibition, and access recordings of all presentations, buy a ticket for 350,000 soums — this is an investment in your development and the future of your business.
Organized by the Committee for the Development of Competition and Consumer Protection of the Republic of Uzbekistan and the Marketing Association of Uzbekistan.
Details and registration — https://taf25.marketing.uz.
The general partner is Octobank.
Charge your business with maximum with the best ads of the year!
