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Tashkent at the Center of World Creativity: TAF!25 is inviting participants from all over the world for the first time

On October 11-12, 2025, Tashkent will become the capital of global advertising and marketing, and the VII Tashkent International TAF!25 Advertising Festival will gather the best experts and projects from all continents in Uzbekistan.

This year, Tashkent International Advertising Festival TAF!25 is reaching an international level for the first time, opening a competition of effectiveness and creativity for brands, agencies, and young creators from anywhere in the world. This is not just a competition, but a large-scale platform for exchanging ideas, building global connections, and showcasing the strongest creative solutions created in 2024-2025.

The festival organizers, the Committee for the Development of Competition and Consumer Rights Protection of the Republic of Uzbekistan, and the Marketing Association of Uzbekistan promise the largest event in Central Asia.

  • international advertising conference;
  • “Advertising of the Year” exhibition;
  • the legendary ABC-show, showing the brightest commercials from all over the world;
  • workshops and master classes, and, of course, an award ceremony for the winners in 35 nominations chosen by the international jury.

Among the main categories of the competition are strategic marketing, digital and SMM campaigns, ESG communications, branding, graphic and product design, PR, B2B/B2C projects, and much more. Young creators can submit their ideas in the Concept nomination absolutely free of charge.

The main message of the TAF!25 competition is: “Creativity that brings results”. Here, not only bright ideas are valued, but also their real impact on business, society, and brands.

The festival is supervised by recognized industry leaders:

  • Askhat Uskembayev, official representative of Cannes Lions in Kazakhstan, Kyrgyzstan and Uzbekistan,
  • and Temur Sadiy, CEO/design director of MA’NO Branding, Chairman of the Competition Committee of the Marketing Association of Uzbekistan.

The work will be evaluated by more than 30 recognized professionals from Great Britain, the Netherlands, Spain, Hungary, Singapore, the UAE, Russia, Poland, Serbia, and other countries of Central Asia.

Applications are already open!

Until August 4 — the main period of submission

Final deadline — September 2nd

You can participate in the competition and learn more on the festival’s official website: taf25.marketing.uz

TAF!25 is a chance to prove yourself on a new international stage. Central Asia is one of the fastest-growing markets today, and now is the perfect time to become part of it. Participation in the festival is not only an opportunity to win a prestigious award, but also to establish partnerships, expand your audience, and be inspired by the best creative solutions from around the world, — emphasizes Diyor Mirzaahmedov, Chairman of the Marketing Association of Uzbekistan.

Participate in the competition, discover a new center of global creativity for yourself!

TAF!25: where creativity meets results.

The festival’s general partner is Octobank.


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