Why is this important
100,000 cars in 2.5 hours is a demand record, demonstrating the shortage of affordable cars in the market. Cobalt is a popular car (price ~200-250 million soums, $16-20 thousand), affordable for the middle class. 99.5% of purchases made by individuals indicate personal consumption, not speculation. 560 cyberattacks – attempts by fraudsters to seize contracts. Online sales eliminated corruption in dealerships.
What happened
- UzAuto sold 100,000 Chevrolet Cobalt in 2 hours 26 minutes online;
- 99.5 thousand contracts — for individuals, 507 — for legal entities;
- First hour — 53,911 contracts (54%);
- Peak load — 1180 sessions/sec, 230+ thousand active sessions;
- 560 cyberattacks were repelled;
- Payment — 7 days from the date of the contract;
- New Cobalt MCM: 50+ updates (engine, ABS, cruise control, multimedia).
Sales dynamics
- 10:00 — start.
- 11:00 (first hour): 53,911 contracts (54% of 100,000).
- 11:50 (1 hour 50 min): 88,000 contracts (88%).
- 12:26 (2 hours 26 min): 100,000 contracts (100%).
Technical data
- Active sessions: 230+ thousand in 2 hours.
- Peak load: 1180 new sessions/sec per first hour.
- Cyberattacks: 560 attempted breaches were thwarted.
- Call center: 876 appeals were processed in 2 hours.
Buyer structure
- Individuals: 99,493 contracts (99.5%) through OneID.
- Legal entities: 507 contracts (0.5%).
A high proportion of individuals indicates personal consumption, not corporate purchases or speculation.
New Chevrolet Cobalt MCM
- Launch of serial production: mid-October.
Updates (50+ components):
- Engine control unit (improved fuel efficiency);
- Gas distribution system (increased capacity);
- ABS (improved security);
- Cruise control (comfort on the route);
- Multimedia with CarPlay and Android Auto (modern features).
Price: approximately 200-250 million soums ($16-20 thousand) — affordable for the middle class.
Online sales
- The reason: avoiding hype, corruption, and queues at dealerships. Previously, bribery, speculation, and pressure were observed during offline sales.
- Mechanism: Authorization through OneID, online contract, payment within 7 days. Dealer centers are disconnected from the sales system.
- Advantages: transparency, equal access, speed, protection from corruption.
Cyberattacks
- 560 attempts to hack: fraudsters attempted to seize contracts, alter data, and resell contracts. The UzAvtoSavdo system repelled the attacks.
- Methods: DDoS (overloading servers), phishing (stealing OneID passwords), SQL injections (hacking databases).
Pay for 7 days
Customers are required to pay for the car within 7 calendar days. Non-payment — cancellation of the contract, the place is transferred to the next person in the queue.
Payment options:
- Cash/non-cash (full prepayment);
- Credit (banks offer 15-20% per annum);
- Leasing (for legal entities).
Context
Car shortage: demand for a Chevrolet Cobalt exceeds supply by 2-3 times. 100,000 cars sold out in 2.5 hours – an indicator of acute shortage.
Why the shortage:
- Income growth of the population (average salary +19%);
- Affordable loans (15-20% per annum);
- Limited imports and production (UzAuto produces 300+ thousand cars per year, demand — 500+ thousand);
- Inflation: cars are a way to save money.
Cobalt is a popular car: the price of $16-20 thousand is affordable for the middle class (average salary $500, family income $1000-1500). Cobalt is a bestseller with a market share of 30-40%.
Speculation: previously, buyers resold contracts with a markup of 20-50 million soums. Online sales through OneID reduced speculation, but didn’t completely eliminate it.
UzAuto Motors: A state-owned company, dominating the market (70-80% of sales). Manufactures Chevrolet, Changan, plans BYD.
