{"id":10501,"date":"2025-10-04T18:48:09","date_gmt":"2025-10-04T13:48:09","guid":{"rendered":"https:\/\/frank.uz\/bez-kategorii\/the-toy-market-is-growing-globally-but-declining-in-uzbekistan\/"},"modified":"2025-10-04T18:48:09","modified_gmt":"2025-10-04T13:48:09","slug":"the-toy-market-is-growing-globally-but-declining-in-uzbekistan","status":"publish","type":"post","link":"https:\/\/frank.uz\/en\/news-en\/the-toy-market-is-growing-globally-but-declining-in-uzbekistan\/","title":{"rendered":"The toy market is growing globally but declining in Uzbekistan"},"content":{"rendered":"<p><strong>Why is this important<\/strong><\/p>\n<p>The toy sector reflects the state of consumer demand, income levels, and the development of light industry. For Uzbekistan, this is a niche where import substitution and export growth can be achieved with the support of local production. <\/p>\n<p><strong>What&#8217;s happening in the world<\/strong><\/p>\n<ul>\n<li>According to the International Toy Association, sales reached <strong>$111.8 billion<\/strong> in 2024 (+3% compared to 2023).<\/li>\n<li>Average annual market growth over 5 years is <strong>4%<\/strong>.<\/li>\n<li>According to <strong>IMARC<\/strong> forecasts, the market will grow to <strong>$196.3 billion<\/strong> by 2033 with an average annual rate of <strong>6.2%<\/strong>.<\/li>\n<li><strong>Statista<\/strong> expects the turnover to reach <strong>$132.8 billion<\/strong> by 2025.<\/li>\n<li>After the pandemic, growth slowed down: +6% in 2020, +10.5% in 2021, +1.7% in 2022, then a decline of 2% in 2023.<\/li>\n<li><strong>Asia<\/strong> generates <strong>23%<\/strong> of global revenue. According to <strong>Euromonitor<\/strong>, South-East Asia is the fastest-growing segment (+5.4% per year). <\/li>\n<\/ul>\n<p><strong>What&#8217;s happening in Uzbekistan<\/strong><\/p>\n<ul>\n<li>There are <strong>65 toy manufacturers<\/strong> operating in the country, with a combined output of <strong>41 billion soums<\/strong> ($32.8 million) in 2023.<\/li>\n<li>Domestic demand is about<strong> $62 million<\/strong>, of which <strong>57% is covered<\/strong> by imports.<\/li>\n<li>The main <strong>production<\/strong> is simple plastic, wooden, and soft toys.<\/li>\n<li>The average price of popular toys is from 3.5 thousand to 50 thousand soums.<\/li>\n<li>Exports in <strong>2024<\/strong> amounted to <strong>$6.3 million<\/strong>, falling by <strong>24.4%<\/strong>.<\/li>\n<li>Main directions: Kazakhstan (38%), Russia (31%), Kyrgyzstan (20%), Azerbaijan (5%).<\/li>\n<\/ul>\n<p><strong>What they say<\/strong><\/p>\n<p><a href=\"https:\/\/t.me\/reviewuz\/13627\">According to<\/a> the Center for Economic Research and Reforms (CERR), \u201cthe Uzbek toy industry maintains growth potential, but requires investment in design, technology, and product certification according to international standards\u201d.<\/p>\n<p><strong>Context<\/strong><\/p>\n<p>There is a growing demand for \u201csmart\u201d and environmentally friendly toys in the world. Uzbekistan can develop a niche of local brands and educational packages using AR\/VR. The industry is also connected with the digital economy and creative industries.  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>The global toy industry continues to grow \u2014 by 2033, its volume will reach almost $200 billion. However, in Uzbekistan, the export of children&#8217;s goods has decreased by a quarter, and the domestic market remains dependent on imports. <\/p>\n","protected":false},"author":4,"featured_media":10465,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_sharing_image":{"poster":"https:\/\/frank.uz\/wp-content\/uploads\/2025\/10\/68e2bbbce465a.jpg","width":1200,"height":630,"template":"2bf59057","mode":"auto"},"_sharing_image_fieldset":{"Dv78f24rp1hU":10465,"YlB8HH34jIzY":"The toy market is growing globally but declining in Uzbekistan"},"pin_until":"","footnotes":""},"categories":[2061],"tags":[2062,2544,2118,3110],"class_list":["post-10501","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-business","tag-cer","tag-economics","tag-toys"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.0 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The toy market is growing globally but declining in Uzbekistan &#8212; Frank.uz<\/title>\n<meta name=\"description\" content=\"The global toy industry continues to grow \u2014 by 2033, its volume will reach almost $200 billion. 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