Why is this important
The opening of a trading house in Germany is expanding the presence of Uzbek goods in the European market, contributing to the growth of exports, attracting investments, and developing business ties between Uzbekistan and Germany.
What happened
- The Chamber of Commerce and Industry opened the first official trading house of Uzbekistan in Berlin.
- The opening ceremony of UZ Trade House Germany took place on December 2.
- The event was attended by representatives of the Chamber of Commerce and Industry, the Embassy of Uzbekistan in Germany, and German entrepreneurs.
- The shopping center is located in the Adlon Hotel building in the center of Berlin, opposite the Brandenburg Gate.
- The shopping center displays textiles, agricultural products, food, electrical equipment, and other goods from Uzbekistan.
Numbers and facts
- The new trading house will become the official representative office of the Chamber of Commerce and Industry in Germany.
- Within the framework of the ceremony, a presentation of Uzbekistan’s trade, economic, and tourism potential was held.
- The trading house will be used as a platform for establishing contacts between business circles of the two countries.
- Uzbek businesses will receive additional opportunities to attract German investments and technologies.
Context
- Trading houses abroad are used to promote national products, establish direct contacts with foreign partners, and increase the recognition of the Made in Uzbekistan brand.
- Germany is one of Uzbekistan’s key trade and economic partners in Europe.
