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Uzbekistan plans to compensate up to 25% of costs for attracting tourists

The state is strengthening business support and launching new projects in culture and tourism.

Фото: CAUCASIA

Why is this important

The state is strengthening the linkage between culture and tourism as a unified driver of economic growth and service exports. The focus is shifting toward infrastructure development, content renewal, and greater involvement of the private sector. Targeted support measures indicate a transition toward stimulating demand and promoting services in foreign markets.

What happened

  • The President was presented with projects and plans for the development of culture and tourism, including new facilities, reform of cultural institutions, and industry support measures.
  • The discussion covered infrastructure modernization, workforce training, promotion of national content, and expansion of regional tourism potential.
  • A separate block is dedicated to stimulating business activity and attracting foreign tourists.

Infrastructure and projects

  • Plans include the construction of a Silk Road Museum in Samarkand featuring exhibition spaces, as well as educational and research facilities.
  • A phased transformation of cultural centers is envisaged, including the modernization of buildings, operational formats, and the involvement of the private sector.
  • Accelerated development of tourism infrastructure in the regions and the launch of master plans are also planned.

Supporting culture and personnel

  • Measures are planned for the early identification and training of talented youth in the arts, including creating conditions for education and creative work.
  • There are plans to strengthen national content in the media space and to develop digital cultural databases using modern technologies.
  • Support for creative teams and the development of new formats of cultural activity are also under consideration.

Tourism and regional development

  • Targeted programs are planned to develop the tourism potential of each region, taking into account its specific characteristics.
  • Expansion of accommodation facilities, creation of tourist villages and mahallas, and the generation of new jobs are envisaged.
  • Отрасль будут развивать с использованием проектного управления и комплексных мастер-планов.

Business support and new incentives

  • Plans include introducing preferential lending for non-governmental cultural organizations, as well as providing grants to theaters and studios.
  • Предусмотрено стимулирование предпринимателей, развивающих культурно-массовые и театрализованные программы для туристов.
  • The key measure is the compensation of up to 25% of promotion costs for attracting foreign tourists, within a set limit, which is expected to strengthen marketing efforts and access to international markets.

Context

  • For businesses, this creates additional incentives to enter the culture and tourism sectors through subsidies, loans, and promotional cost compensation.
  • Tourism entrepreneurs gain tools to scale their services and reach foreign audiences.
  • For the state, this represents an effort to systematically increase tourist flows through infrastructure and marketing, rather than relying solely on isolated projects.

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